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MrRichardClarke | Sports Digital Consultant and Journalist
Sports Digital Consultant and Journalist
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Six key digisport trends for the 2016 Olympics in Rio
Jul 12

Jul 12 Six key digisport trends for the 2016 Olympics in Rio

Rich Clarke
Governing Bodies, Digisport, Players/Athletes, Social Media

Every Olympics makes legends on the track but the Rio games could create social media stars too. Or maybe just cement the legacy of existing apps, platforms or means of communication. Here's five thoughts on the digisport landscape as we await the starter's pistol

Best Digisport Moments from Euro2016 - Official Teams: Group Stages
Jun 26

Jun 26 Best Digisport Moments from Euro2016 - Official Teams: Group Stages

Rich Clarke
Social Media, Governing Bodies, Digisport, Teams

The best group stage content from official Euro2016 digisport platforms - which manager sings, which country lit up the Eiffel Tower and who can volley a ball (and can play volleyball)

The best digisport content from Euro2016 so far (non-official)
Jun 16

Jun 16 The best digisport content from Euro2016 so far (non-official)

Rich Clarke
Governing Bodies, Digisport, Players/Athletes, Teams

Here's the best non-official digisport content from the first week of Euro2016. It's special.

Jun 11
Jun 11 Best Digisport Moments From Euro 2016 - Pre-Tournament

Rich Clarke

The teams at Euro 2016 have a vastly different digisport followings and resources. But who is doing creating the best content? Find out here 

Muhammad Ali - a Social Media genius before it even existed
Jun 6

Jun 6 Muhammad Ali - a Social Media genius before it even existed

Rich Clarke
Players/Athletes, Social Media, Digisport

Muhammad Ali's unique appeal was grounded in a very social media approach. All he needed was the apps themselves!

Oil slick or oil tanker - who has the most engaging formula in motor sport?
May 10

May 10 Oil slick or oil tanker - who has the most engaging formula in motor sport?

Rich Clarke
Governing Bodies, Digisport, Social Media

Formula 1 and Formula E have very different media models. The established motorsport giant is TV-first while the new kid zooming around the block is concentrating on digisport innovation. Even letting social media voting affect the race! Have a read and decide who's turning on the turbo and who is stuck in the pits. 

The authentic > the aesthetic
Apr 26

Apr 26 The authentic > the aesthetic

Rich Clarke
Teams, Digisport, Players/Athletes

Why did one grammatically-incorrect tweet by Middlesbrough FC and three words by Borussia Dortmund give us so much more than Kobe Bryant's retirement announcement. 

Apr 13
Apr 13 When Life Gives You Lemons - The Digital Humanity Of James Taylor And Fabrice Muamba

Rich Clarke
Social Media, Digisport

Cricketer James Taylor and footballer Fabrice Muamba did not know each other until mid-April 2016. Then they were bought together by the serious illness that ended their careers. But social media helped to unite them in adversity

Mar 26
Mar 26 Ronda Rousey, Vernon Davis, Sanya Richards-Ross And The Quest For Authenticity - Lessons From SXSports

Rich Clarke
Social Media, Players/Athletes

My reflections on SXSWSports including Ronda Rousey, Odell Beckham Jr, Vernon Davis, Sanya Richards-Ross and how they connect to their audiences directly... and monetize their 'brand'.

Mar 2
Mar 2 Five #DigiSport 'Takeaways' from Sports Fan Engagement 2016

Rich Clarke
Digisport, Conference, Social Media

Yours truly was privileged to speak at the third annual Sports Fan Engagement Conference in Charlotte this week. Here’s a short post of my digisport observations…

Feb 25
Feb 25 Ronaldo - the first 200m footballer

Rich Clarke
Players/Athletes, Social Media, Digisport

Cristiano Ronaldo is the world's best footballer (only Lionel Messi could argue) but he is way ahead of the field in social media. Richard Clarke analyzes how he did it.

Feb 24
Feb 24 How the Panthers won The Superbowl (on Twitter)

Rich Clarke
Teams, Social Media, Digisport

So the Broncos won #SB50. But, for me, it was the Panthers who put in a more impressive game performance on Twitter. Here’s my analysis of coverage in the window around the game.

Copyright © 2017 MrRichardClarke. All rights reserved.

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