‘It is not about using the majority of your focus and resources to try and be successful on the pitch. It is about using almost all your focus and resources to the detriment of other key drivers’
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The names have been changed to attracted the interested
What is in a name? How have they been developed in different sports? In MLS, the introduction of St Louis City and Charlotte FC follows the trend towards traditional football names. However, the Seattle Kraken suggests NHL is taking the opposite route. Then there is the Washington Football Team, who have flipped their story by ditching the “Redskins” and are now actively looking for assistance from their fans to frame their future.
2020: The digisport 'list of lists'
Welcome to my traditional ‘List of Lists’. This is the one where I aggregate and comment upon all those articles looking forward or looking back on the state of sports digital, social media, broadcasting, journalism and other related areas.
Is this the best sports video ever?
Hibs won the Scottish Cup in 2016 for the first time in 114 years with an injury-time header. After the initial madness had subsided, the fans sang, in my opinion, one of the best songs ever heard at a football game. But the song was too slow and the most popular video of the event on YouTube is terrible quality. So why does it work so well and is the video so popular?
KSIvPaul2: Revenge, redemption and revealing a new boxing market
KSI and Logan Paul are fighting again… and this time it is tactical. Eddie Hearn’s Matchroom may be promoting the bout and world champion boxers could feature on the undercard. Is this experiment an insult to the sweet science or another reason why boxing is well-suited to changing ways that modern digital media can connect with fans?
My social media secret
I have been running a social media account on my team under a pseudonym for a decade. But the morals of online anonymity of have changed. So should I delete, reveal or continue?
I'm a loser baby, but why do you 'kill' me?
Anthony Joshua lost for the first time on Saturday. Johnny Greaves won only four of the 100 fights in his entire career. But we should salute the nobility and humility of the way they handled defeat.
Sounds like a mistake. Why the BBC's new app is all wrong
We all love the BBC, but the launch of the BBC Sounds App has been ill-conceived and its launch reveals an array of issues surrounding the corporation as the modern media environment rapidly evolves.
Sport’s Content Strategy’s 'List of Lists' - looking back on 2018 and ahead to 2019
It’s that time of year. Everyone is rolling out their ‘list’ articles, looking back on the digisport lessons from 2018 and spotting trends for 2019. Here’s an amalgamation of this year’s articles, with comments from yours truly.
What's the story, sporting glory?
Sport is about meaning. Is it often argued that players and clubs have lost sight of this but have content creators developed myopia too?
What this ticket tells us about the modern matchday experience
How a small brown ticket tells the story of modern-day sports fan engagement. Admittedly, the tale travels from Essex to Australia and back to Lord’s via the Premier League, gaming and the Tiger and Scorcher comic back in the 70s.