Consultancy work includes:

I consult with teams, athletes, governing bodies and brands on sports communications, digital, social media and content strategy.

Clients:

LIV Golf, Stinger GC, Consultant, London, UK, 2025-date

Strategy on team-specific content strategy, social media, CRM and membership development projects.

ATP Media, Consultant, London, UK, 2023-24

International development strategy focused on SE Asia. Events, content strategy, social media, CRM

Asian Football Confederation, Consultant, UAE, Indonesia, Manila, 2018-22

  • UAE - Content, digital, communications, CRM, social media as part of sustainability project. Also see below

  • Indonesia - Content, communications digital, CRM, social media as part of development project

  • Philippines - Media training for the national teams. Content, digital and CRM strategy

Indonesian Football League (LIB), Content Director, London/Indonesia, 2017-18

See below

Arsenal Media Group, Editorial Consultant, 2015-2017

Consulting on digital and social media innovation for all areas of Arsenal FC, especially in overseas territories such as India, China and US.

Other clients:

Premier League, Uefa, Bundesliga, Dugout

  • overseas strategy

USA Swimming, UAEFA, Evos esports, Samba Digital

  • content, digital, CRM, digital marketing

Need a sports content consultant? Contact me


Director of Content

GO-JEK Traveloka Liga 1

Season 1 - 2017

I was engaged by the sponsors to accelerate performance in digital and social media for the Indonesia Football League. This involved managing multiple stake-holders (including two content agencies), regular trips from London to Jakarta and then travelling to games all over Indonesia.

This League was reformed after a two-year hiatus. Therefore this was a 'standing start'. Achievements in six months:

  • 810,000 reach across Facebook, Twitter, Instagram and YouTube

  • Devised content plan for non-matchday events

  • Led content teams on shoots on many locations in Indonesia, including Jakarta, Bandung, Surabaya, Bali and Sulawesi

  • Advised on television deal - domestic and overseas

Season 2 - 2018

Travelled the breadth of the country to visit 15 Liga 1 clubs rolling out digital/social media transformation programme. This received significant praise from major clubs after they started to enact recommended changes.

  • Led content teams creating branded content for title sponsor.

  • Generated original and popular ideas for ‘character content’ on shoots despite significant challenges on location.

  • Led social media strategy. Year-on-year reach up 3x, engagement up 3.5x.

  • Donated a percentage of consultant’s fee to Indonesian Earthquake fund

Consultant

AFC - Pro League, UAE, 2018-20

Travelled the breadth of the country to visit all top-flight clubs assisting with strategy in content, digital media, communications, digital marketing as part of a sustainability project on behalf of the Asian Football Confederation.