I was engaged by the sponsors to accelerate performance in digital and social media for the Indonesia Football League. This involved managing multiple stake-holders (including two content agencies), regular trips from London to Jakarta and then travelling to games all over Indonesia.
This League was reformed after a two-year hiatus. Therefore this was a 'standing start'. Achievements in six months:
810,000 reach across Facebook, Twitter, Instagram and YouTube
Devised content plan for non-matchday events
Led content teams on shoots on many locations in Indonesia, including Jakarta, Bandung, Surabaya, Bali and Sulawesi
Advised on television deal - domestic and overseas
Travelled the breadth of the country to visit 15 Liga 1 clubs rolling out digital/social media transformation programme. This received significant praise from major clubs after they started to enact recommended changes.
Led content teams creating branded content for title sponsor.
Generated original and popular ideas for ‘character content’ on shoots despite significant challenges on location.
Led social media strategy. Year-on-year reach up 3x, engagement up 3.5x.