Why did one grammatically-incorrect tweet by Middlesbrough FC and three words by Borussia Dortmund give us so much more than Kobe Bryant's retirement announcement.
All in Players/Athletes
My reflections on SXSWSports including Ronda Rousey, Odell Beckham Jr, Vernon Davis, Sanya Richards-Ross and how they connect to their audiences directly... and monetize their 'brand'.
Cristiano Ronaldo is the world's best footballer (only Lionel Messi could argue) but he is way ahead of the field in social media. Richard Clarke analyzes how he did it.