All tagged japan

Ken Lambert: Vissel Kobe communications, stars and digital

Ken Lambert: Vissel Kobe communications, stars and digital

Rich Clarke
podcast

On Sports Content Strategy, I like to investigate those clubs, leagues and organisations which back their ambitious intentions with a clear, determined strategy. The J.League was formed as recently as 1992 but has developed into a tournament of world renown and, as discussed in episode 37, is looking to dominate its continent.

Ken Lambert works in the PR and digital department at Vissel Kobe. In this episode we discuss communication strategy, the differences between Europe and Japan, why the club are among the leaders on social media in the J.League, dealing with high-profile foreign players, Covid-19 and competing in the AFC Champions League.

Kei Koyama: The J.League breaks out

Kei Koyama: The J.League breaks out

Rich Clarke
podcast

The emerging football leagues around the world might consider the J.League as a model.

Since starting in 1993, it has formed the foundation upon which Japanese club teams have become a force in the AFC Champions League and their national side regulars in the latter stages of major international tournaments. They even co-hosted the World Cup in 2002.

Now, the J.League is looking to expand overseas using digital as a driver.

Kei Koyama, from their international development department, spoke to me about the past, present and future, including the J.League furoshiki (translated as 'wrapping cloth'). This is a digital asset hub which allows them to create better content quickly and efficiently.

We also discuss the competition’s very different demographics and the strategic importance of the 10-year broadcasting deal with DAZN.