Daniel Weston is a Germany international cricket players with a distinctly Aussie accent. But, having had considerable success growing the sport at home, his love for the sport has inspired him to start the Europe Cricket League. The inaugural event will see the best clubs in France, Romania, Russia, Denmark, Italy and Holland do battle at the La Manga resort in Spain this summer.
The focus will be to serve fans with a predominately digital and social media product, not only because it is cost-effective and modern but the ignorance of the sport by traditional media has forced fans to follow it that way.
Time to explore a new venture whose audience has been entirely overlooked until now.